Now that you've got your personal statement all set up, it's time to take brand positioning literally.
You're going to need a pretty compelling description of yourself for online use. This will be at the heart of your brand and it's a good opportunity to think about where you want to put yourself.
Positioning is usually relative to something else, so a useful rule of thumb is:
Here's how it works:
Chip Hardwood is passionate about connecting brands with their customers. He speaks at the intersection of mobile technology and customer relationship management.
Coriander Shicane is passionate about connecting brands with their customers. She speaks at the intersection of information architecture and user experience.